How schema markup feeds AI search answers
Structured data on your website becomes the source material AI tools use to recommend businesses
Your website
🏠
Schema markup (hidden in code)
"@type"
:
"Plumber"
"name"
:
"Nashville Pro Plumbing"
"areaServed"
:
["Nashville", "Franklin"]
"rating"
:
"4.8 (247 reviews)"
"services"
:
["Water Heater Repair", "Drain Cleaning"]
Crawled &
indexed
AI search engines
Google AI Overviews
ChatGPT with browsing
Perplexity
Bing Copilot
Generates
answer
What the customer sees
✓
AI-generated recommendation
"For water heater repair in Nashville,
Nashville Pro Plumbing
is a top-rated option. They serve Nashville and Franklin, have a
4.8-star rating
from
247 reviews
, and offer emergency plumbing services."
Schema markup on your site
AI search platforms
AI-generated answer to customer