GreenLine Lawn & Turf — Route & Retention Dashboard
Recurring accounts, route margin, and seasonal pipeline
Synced with Jobber
Friday, July 31
Active Recurring Accounts
412
▲ 18 added this month
Avg Margin Per Lawn
$23.40
▲ $1.90 vs June (drive time costed)
Accounts at Churn Risk
17
9 check-ins sent · 5 rebooked
Fall Upsell Booked
$4,860
Aeration + overseeding campaign
Route Margin This Week
Margin/lawn includes drive time at $1.10/min
RouteLawnsMilesDrive/StopMargin/LawnStatus
Mon — Brookfield
Crew A · Marcus
14244.1 min $28.60Dense
Tue — Oak Hollow
Crew B · Danny
13315.6 min $25.10Dense
Wed — North Loop
Crew A · Marcus
12285.2 min $27.10Dense
Thu — East Side
Crew B · Danny
12479.8 min $16.80Rebalance
Fri — Southgate
Crew C · Alex
11367.4 min $20.302 outliers
Churn Watch List
AI check-ins
Patterson, R.Rebooked
Weekly · skipped 7/21 · "was out of town" — back on Wed route
Nguyen, T.Check-in sent
Weekly · 12 days since last mow · no reply yet
Willis, D.Needs call
Biweekly · replied "price is getting high" · flagged for owner
Okafor, J.Rebooked
Weekly · skip not rescheduled · rebooked for Friday
Meyer, S.Check-in sent
Weekly · 11 days · second nudge scheduled Sat
Fall Aeration + Overseeding Pipeline
Offer: $180 add-on · sent to mowing-only accounts
Offers sent138
Replied41
Booked27
Added revenue, zero drive time $4,860
Neighborhood Density Targets
"We mow your neighbors" campaigns
Brookfield Estates
14 accounts · 3 open slots on Monday route
Campaign live
Oak Hollow
9 accounts · next door to 4 quotes sent
Campaign live
Southgate Commons
6 accounts · scattered — needs 4 more to hit margin
Queued
East Side (rural)
5 accounts · 9.8 min between stops
Price review