Where AI gets what it says about you
Every fact in the answer traces back to a source you control
Self-audit
A customer asks an AI assistant
Tell me about Bluff City Plumbing in Memphis. Are they any good?
AI answer
Bluff City Plumbing is a plumbing company in Memphis, TN. They're open Mon–Sat, 7am–7pm, and you can reach them at (901) 555-0148. Customers describe them as reliable for emergency and after-hours calls. They handle drain cleaning, water heater installs, and repiping, and they're often listed among Memphis's top-rated plumbers.
Confident, specific — and only as accurate as the sources below.
Each highlighted fact comes from one place:
  • Google Business Profile
    Feeds your hours, address, and category. Wrong here means wrong everywhere.
  • Directory listings (NAP)
    Feeds your phone number and name. When listings disagree, AI loses confidence.
  • Reviews
    Feeds your reputation. AI summarizes the words and recency of your reviews.
  • Your website & schema
    Feeds your services and specialties — but only the ones written in plain, readable text.
  • Third-party mentions
    Feeds independent reputation — local news, "best of" lists, and forum threads AI treats as unbiased.
The takeaway: you can't edit the AI, but you can edit every source it reads. Fix the source, fix the answer.
Crave AI · crave-media.ai